{"id":1244,"date":"2021-07-16T14:49:53","date_gmt":"2021-07-16T14:49:53","guid":{"rendered":"https:\/\/innotub.eu\/la-perception-sociale-et-les-strategies-de-communication-sont-des-facteurs-cles-pour-le-succes-des-campagnes-deradication-de-la-tuberculose-animale\/"},"modified":"2021-07-16T14:52:16","modified_gmt":"2021-07-16T14:52:16","slug":"la-perception-sociale-et-les-strategies-de-communication-sont-des-facteurs-cles-pour-le-succes-des-campagnes-deradication-de-la-tuberculose-animale","status":"publish","type":"post","link":"https:\/\/innotub.eu\/fr\/la-perception-sociale-et-les-strategies-de-communication-sont-des-facteurs-cles-pour-le-succes-des-campagnes-deradication-de-la-tuberculose-animale\/","title":{"rendered":"La perception sociale et les strat\u00e9gies de communication sont des facteurs cl\u00e9s pour le succ\u00e8s des campagnes d'\u00e9radication de la tuberculose animale"},"content":{"rendered":"\n<p><p>L'un des objectifs du projet INNOTUB est de d\u00e9tecter les diff\u00e9rences dans la mani\u00e8re dont les diff\u00e9rents aspects li\u00e9s \u00e0 la gestion et \u00e0 la surveillance de la tuberculose sont communiqu\u00e9s entre les diff\u00e9rents acteurs impliqu\u00e9s. D'une part, la communication des institutions et des chercheurs se concentre presque exclusivement sur la maladie elle-m\u00eame, \u00ab\u00e0 travers des expressions m\u00e9taphoriques de la guerre, o\u00f9 la maladie surgit dans un sc\u00e9nario de gagnants et de perdants\u00bb, d\u00e9crit <strong>Alberto Allepuz<\/strong>, chercheur \u00e0 l'<a href=\"https:\/\/www.uab.cat\/veterinaria\/\">Universitat Aut\u00f2noma de Barcelona (UAB)<\/a>, et ajoute que \"d'autres aspects comme la formation des \u00e9leveurs, les implications \u00e9conomiques et sociales ou les b\u00e9n\u00e9fices d'avoir des troupeaux indemnes de la maladie sont justement importants\".<\/p><\/p>\n\n<p><p>Au contraire, les \u00e9leveurs traitent une plus grande vari\u00e9t\u00e9 de probl\u00e8mes li\u00e9s \u00e0 la tuberculose, au-del\u00e0 de la maladie, comme la gestion de leurs troupeaux, les relations avec l'Administration ou la pr\u00e9occupation avant la r\u00e9glementation. \u00abIls consid\u00e8rent la maladie comme une voie par laquelle ils peuvent avancer ou reculer et comme un facteur qui exerce une pression sur leurs fermes et leurs troupeaux\u00bb, explique <strong>Allepuz<\/strong>. Pour cette raison, \"nous pensons que les s\u00e9lectionneurs devraient avoir plus de visibilit\u00e9 dans la communication sur la tuberculose\".<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L'un des objectifs du projet INNOTUB est de d\u00e9tecter les diff\u00e9rences dans...<\/p>\n","protected":false},"author":5,"featured_media":1107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59],"tags":[95,136,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La perception sociale et les strat\u00e9gies de communication sont des facteurs cl\u00e9s pour le succ\u00e8s des campagnes d&#039;\u00e9radication de la tuberculose animale &raquo; Innotub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innotub.eu\/fr\/la-perception-sociale-et-les-strategies-de-communication-sont-des-facteurs-cles-pour-le-succes-des-campagnes-deradication-de-la-tuberculose-animale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La perception sociale et les strat\u00e9gies de communication sont des facteurs cl\u00e9s pour le succ\u00e8s des campagnes d&#039;\u00e9radication de la tuberculose animale &raquo; 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